GrassRoots Hub is an innovation and incubation hub in the Bono region, located behind the GNAT Hall, focused on impacting lives by training and empowering the youth, women, and less represented groups within the Bono region.

The hub, through the support of GIZ Ghana (Digital Transformation Center) its partners, on 1st March 2022 organized stakeholder dialogue at Dr. Aaron Ofei Conference Hall, in Sunyani, Bono regional capital, as part of its quest to train 50 rural women with Digital marketing, financial literacy, and Marketing communication skills to scale up their existing occupations, under the Women DigiConnect project (Eskills For Girls).

The session is part of the participatory approach adopted by the hub to incorporate diverse views into their project. As a result, representatives from the Ghana National Association of Teachers (GNAT), Regional Coordinating Council, Gender Ministry, other parastatals graced the session.

While giving the keep note address, Emmanuel Osrah gave a brief background to the Women DigiConnect project as part of the Eskills for Girls project. He stated the Genesis of the project, emphasizing how the idea came to force after the hub rolled out a survey in two communities in August 2021, i.e. Baakoniba and Fiapre, both in the Bono region of Ghana.

According to Emmanuel, the survey uncovered technological gaps, particularly among persons in the informal sector. Hence the Women DigiConnect (Eskills for Girls).

‘’We will in the next 30 days equip 25 women farmers from Baakoniaba and 25 women traders from Fiapre respectively with skills that will anchor their existing occupation to meet the current demands.’’ Said Emmanuel Osrah.

Ms. Diana Kwaabah was grateful to attendees and promised to input all their concerns into the Women DigiConnect project to garner the needed impact.

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Robert Oppong is a Ghanaian. He holds Bachelor of Arts in Communication with a specialty in Development Communication. He is a gender and a social activist with great knowledge in participatory communication, international governance and development. Robert is an expert in Diversity and Inclusion.


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